THE BROADWAY EXPERIENCE
AIRBNB
Airbnb is all about encouraging new and exciting experiences, but their Airbnb Experience microsite is confusing to find info on and not representative of the brand or the experiences they offer. This re-design incorporates the petal shape motif from the logo throughout to help brand the site, while also incorporating more icons to help with a possible language barrier, and re-arrangement of elements to better fit on the page.
PROBLEM
The Airbnb Experience microsite is not user friendly, with hard-to-find information and navigation. The design of the site is also not representative of the experiences listed or the brand as a whole.
TEAM & ROLE
Brooke Leitner - Art Director, Designer, Copywriter, UX/UI
