MYmta

Metropolitan Transit Association

The MTA has over 6 different apps, which decreases functionality, accessibility, and usability for consumers. The MYmta app re-design makes for a positive consumer experience navigating MTA transportation, by combining all apps into one, simplifying travel and decreasing confusion with color coordination, and using the MTA’s established color system to create cohesive branding.

PROBLEM

The MTA has 6+ different apps and ways to access the same information, making for a horrible consumer experience when trying to navigate an already complicated transportation system.

TEAM & ROLE

Brooke Leitner - Art Director, UX/UI Designer

TASK 1: FIND YOUR DESTINATION

This task focuses on choosing a transportation method, a destination, viewing train times, buying a ticket, and then seeing it in “Your Tickets”.

Press play to watch Task 1: Find your destination.

TASK 2: FIND YOUR RIDE

This task focuses on the MTA’s Subway and Bus systems, by focusing on choosing a destination, choosing a transportation method and route, direction following, trains time, and buying a ticket.